The Magic of Augmented Reality

What is Augmented Reality (AR) ?

Augmented reality is a technology that overlays digital content on top of the physical world, it is a system that allows humans to gain more senses as visual information can be overlaid on top of what our eyes see.

One of the first things you notice when talking about augmented reality is that it looks like a special effect in science fiction movies: from the transparent monitors in Minority Report, to the thermal scanner in Predator going back in time with the holographic teleportation display in Star Trek in the 1960s.

Usage cases

magine being in a shopping mall and framing any product with a smartphone you could immediately get all the information about its features, tips on use and think if you could “save” the object and try it at home in the exact point where you want to place it, so as to understand the size or select the color that best matches the rest of the decor.

Or think about the usefulness of navigating through the narrow streets of Venice with arrows superimposed on smartphone camera images so you know exactly where to go.

Another situation where augmented reality can make a difference and for remote assistance, imagine being in the middle of the night and the house light goes out, you’re faced with a machine full of buttons and wires and you do not know where to go, with augmented reality applications such as livemote, allow you to share images with another person who can remotely tell you the keys to press and procedures to do that will seem like magic appear right in front of you.

Who develops augmented reality applications in Italy

Although technology has grown exponentially in recent years, there are not many companies that develop augmented reality solutions.

One of the first digital company that since 2007 realizes AR projects is esimple that thanks to a very strong internal team is able to realize almost every kind of solution.