AI integration, gadget upgrades to drive a rebound in PC gross sales in 2024

The stoop in private pc gross sales is more likely to finish subsequent yr as shoppers seem set to purchase newer PCs, with demand for gadgets geared up with synthetic intelligence options additional boosting the market, based on analysts.

“On the finish of a tough yr for the PC market, there may be lastly motive for optimism. Canalys expects the PC market to return to progress of 8% in 2024 as prospects look to refresh the PCs of the pandemic period and new AI-capable gadgets emerge,” stated analysts Ben Caddy and Kieren Jessop in a Dec. 20 report.

Microsoft ending assist for its Home windows 10 working system on Oct. 14, 2025, in step with its regular 10-year assist lifecycle “might forestall lots of of tens of millions of gadgets from getting second lives,” Canalys stated, which can additional drive gross sales of newer PCs.

“The huge and getting older put in base of economic PCs surpassing the four-year mark by 2024 is anticipated to necessitate a refresh, coinciding with the urgent demand emigrate towards Home windows 11,” according to market intelligence firm IDC. It expects the PC market might develop 3.4% subsequent yr from 2023.

IDC information revealed that 2020 noticed the highest growth in global PC sales since 2010, catalyzed by the pandemic-induced shift to distant work and studying.

International PC shipments stood at 68.5 million models within the third quarter of 2023, representing a 7.2% drop in volumes in contrast with the identical quarter in 2022, IDC information confirmed.

Shipments have seen consecutive quarterly declines because the begin of 2022, introduced on by macroeconomic headwinds, weak retail and business demand, and a shift in IT budgets away from gadget purchases.

The growth in generative synthetic intelligence might enhance PC gross sales as shoppers actively look to combine AI options that improve productiveness and leisure experiences, Canalys stated.

The firm predicts that 60% of the PCs shipped in 2027 can be AI-capable. “PCs, that are central to trendy work and life, at the moment are set to evolve in each software program and {hardware} domains to maintain tempo with this pattern.”

HP CEO Enrique Lores told CNBC final month that the agency’s new computer systems with AI capabilities will assist speed up the PC market’s progress.

“That is going to double the expansion of the PC class beginning subsequent yr,” Lores stated.

Whereas at first the AI-integrated PCs can be aimed towards particular segments of the enterprise market, however with price reductions and extra use circumstances they may discover their solution to a broader market, IDC analysts stated.

“The combination of AI capabilities into PCs is anticipated to function a catalyst for upgrades, hitting cabinets in 2024,” they added.